From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
by:
Jon Picoult
Summary:
The book provides a framework of twelve key principles that businesses can use to enhance customer and employee experiences, aiming to transform their satisfaction into deep loyalty and advocacy. It offers practical advice and strategies for creating memorable interactions that lead to lasting relationships and a competitive edge.
Key points:
1. Remarkable Experiences: Go beyond satisfaction to create memorable moments that exceed expectations, turning customers into advocates.
Books similar to "From Impressed to Obsessed":
Positively Outrageous Service
T. Scott Gross|Andrew Szabo|Michael Hoffman
The Power of Customer Experience
Martin Newman
Branded Customer Service
Janelle Barlow|Paul Stewart
Unreasonable Hospitality
Will Guidara
Exceptional Service, Exceptional Profit
Leonardo Inghilleri|Micah Solomon
The Customer Rules
C. Britt Beemer|Robert L. Shook
Leading the Customer Experience
Brad Cleveland
Why Customers Leave
David Avrin
Rocket
Michael J. Silverstein|Dylan Bolden|Rune Jacobsen|Rohan Sajdeh
The Amazement Revolution
Shep Hyken