The Experience-Centric Organization
How to Win Through Customer Experience
Summary:
The book provides a framework for organizations to shift their focus towards customer experience, detailing strategies and tools to design and deliver compelling experiences that create value for both customers and the business. It emphasizes the importance of an experience-centric culture and offers practical guidance on how to implement and measure the impact of customer experience initiatives.
Key points:
1. Prioritize Customer Experience:
Books similar to "The Experience-Centric Organization":
Leading the Customer Experience
Brad Cleveland
The Power of Customer Experience
Martin Newman
On Purpose
Shaun Smith|Andy Milligan
From Impressed to Obsessed
Jon Picoult
The Customer-Driven Culture
Travis Lowdermilk|Monty Hammontree
Designing for Growth
Jeanne Liedtka|Tim Ogilvie
Branded Customer Service
Janelle Barlow|Paul Stewart
Never Lose a Customer Again
Joey Coleman
Flip the Funnel
Joseph Jaffe
The Customer Culture Imperative
Linden Brown|Christopher Brown