The Customer Culture Imperative
A Leader's Guide to Driving Superior Performance
Summary:
The book provides a framework for building a customer-centric organization by outlining the importance of customer culture in achieving competitive advantage and sustained business performance. It offers practical tools, case studies, and strategies for leaders to measure and cultivate a strong customer culture that aligns with business goals and drives success.
Key points:
1. Customer-Centric Culture: Prioritize customer needs at every company level, integrating customer perspectives into values, decisions, and strategies.
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