Summary:
The book provides a guide for business leaders on how to establish a strong company culture based on core values, which in turn drives employee engagement, customer satisfaction, and overall success. It offers practical advice, case studies, and strategies for embedding values into organizational practices to create a high-performing and sustainable culture.
Key points:
1. Values-Based Culture: Emphasize a corporate culture rooted in well-defined values that are integrated into all company aspects, including hiring, evaluations, and customer interactions.
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