Designing for Growth
A Design Thinking Tool Kit for Managers
Summary:
The book provides managers with a comprehensive guide to using design thinking as a problem-solving method, offering practical tools and techniques to foster innovation and drive business growth. It includes real-world examples, step-by-step instructions, and visual aids to help readers apply design thinking principles to organizational challenges.
Key points:
1. Customer Empathy: Understand customers deeply by using tools like journey mapping and personas to truly grasp their needs and emotions.
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