Innovator's Playbook
How to Create Great Products, Services and Experiences that Your Customers Will Love
by:
Nathan Baird
Summary:
The book provides a practical guide for innovators and entrepreneurs on how to apply human-centered design thinking to create successful products, services, and experiences. It offers strategies, tools, and real-world examples to help readers understand their customers' needs and develop solutions that effectively meet those needs.
Key points:
1. Focus on Users: Understand and empathize with users to create emotionally resonant solutions.
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