Baked In
Creating Products and Businesses That Market Themselves
Summary:
The book explores the concept of integrating marketing into the product development process so that the product itself becomes a key driver of consumer interest and sales. It emphasizes the importance of creating products with unique stories and authentic value propositions that resonate with customers, making traditional advertising less necessary.
Key points:
1. Product as Marketing: Design products to be inherently marketable and shareable, integrating marketing into their very essence to drive organic growth.
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