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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Summary:

The book explores the innovative approach of growth hacking, a marketing strategy focused on low-cost and creative alternatives to traditional advertising. It delves into real-world examples and practical advice on how businesses can leverage analytics, social media, and targeted content to rapidly grow their customer base and market share.

Key points:

1. Product Market Fit: Ensure the product fulfills market demands. Without it, marketing won't sustain growth.

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