Summary:
The book explores ten growth paths, including customer experience and sales optimization, that businesses can pursue to achieve sustainable growth. It emphasizes the importance of sequencing and combining these strategies effectively, using case studies and research to illustrate how companies can make smarter decisions to drive success.
Key points:
1. Enhance Customer Experience: Prioritize improving customer interactions at every point to boost loyalty and referrals. Personalize service and consistently meet or exceed expectations.
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