Summary:
The book presents the concept of design thinking, a problem-solving approach that involves empathy, creativity, and rationality to meet user needs and drive innovation in organizations. It outlines how this methodology can be applied across various industries to design products, services, and experiences that are both user-centric and economically viable.
Key points:
1. Design Thinking: A human-centered approach to innovation, balancing analytical and intuitive skills to solve problems.
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