This Is Service Design Doing
Applying Service Design Thinking in the Real World
Summary:
The book provides a comprehensive guide to implementing service design processes and tools in practical scenarios, offering readers a step-by-step approach to enhancing customer experiences and creating value through service innovation. It includes case studies, techniques, and methods for conducting research, ideation, prototyping, and iteration within the context of service design projects.
Key points:
1. Service Design Thinking: This is a holistic approach to problem-solving that focuses on the customer's journey and interactions with a service. The aim is to create a service that is efficient, effective, and desirable.
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