This Is Service Design Doing
Applying Service Design Thinking in the Real World
Marc Stickdorn|Markus Edgar Hormess|Adam Lawrence|Jakob Schneider
The book provides a comprehensive guide to implementing service design processes and tools in practical scenarios, offering readers a step-by-step approach to enhancing customer experiences and creating value through service innovation. It includes case studies, techniques, and methods for conducting research, ideation, prototyping, and iteration within the context of service design projects.
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