The Design Thinking Playbook
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
Summary:
The book serves as a practical guide to applying design thinking principles to business challenges, offering tools, strategies, and case studies to foster innovation and transformation in teams and organizations. It emphasizes a user-centric approach to product and service design, encouraging readers to adopt a mindset that embraces empathy, collaboration, and experimentation.
Key points:
1. Design Thinking: A problem-solving method that uses empathy, experimentation, and iteration. It focuses on user perspective, idea generation, prototyping, and refining solutions.
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