Summary:
The book introduces the concept of service design thinking through a comprehensive explanation of its principles, methodologies, and tools, providing readers with a foundational understanding of how to approach and improve service experiences. It also includes a variety of case studies that illustrate the practical application of service design thinking in different contexts and industries.
Key points:
1. Interdisciplinary Nature: Service design blends sociology, psychology, design, and business, requiring diverse experts to craft functional and enjoyable services.
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