Stop Selling and Start Leading
How to Make Extraordinary Sales Happen
Summary:
The book presents a framework for sales professionals to become more effective leaders by leveraging the practices of successful leaders and applying them to the sales process. It emphasizes the importance of building trust, creating an inspiring vision, and collaborating with customers to drive sales and achieve better results.
Key points:
1. Customer-Centric Leadership: Shift from selling to leading by inspiring customers and building trust for stronger relationships.
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