Persuasion

The Art of Getting What You Want

Dave Lakhani

The book provides strategies and techniques for effectively persuading others in various contexts, emphasizing the importance of understanding human psychology and communication skills. It offers practical advice on how to influence decisions and negotiate successfully to achieve personal and professional goals.

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How To Sell When Nobody's Buying

Dave Lakhani

The book provides strategies for sales professionals to overcome challenges in tough economic times, focusing on innovative selling techniques and mindset shifts necessary to engage customers and close deals. It emphasizes the importance of building relationships, understanding buyer psychology, and adapting to market changes to succeed in both slow and booming sales environments.

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