This Won't Scale
41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Summary:
The book is a compilation of 41 unconventional marketing tactics and strategies used by the Drift marketing team to achieve rapid growth and stand out in a crowded market. It provides actionable insights and behind-the-scenes looks at creative campaigns designed to attract attention, engage customers, and drive business success.
Key points:
1. "One-to-One Marketing": The book promotes personalized marketing to build strong customer relationships and loyalty.
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