Summary:
The book serves as a comprehensive guide to launching and managing an online business, covering topics such as creating a business plan, building a website, e-commerce, online marketing, and legal considerations. It provides practical advice, step-by-step instructions, and tips for entrepreneurs to navigate the digital landscape and grow their internet-based ventures.
Key points:
1. Online Business Planning: The book stresses the need for a solid business plan for online businesses, including target audience identification, competition analysis, clear objectives, marketing strategies, and a backup plan.
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