Summary:
The book provides a comprehensive guide for artists looking to market and sell their artwork on the internet, offering practical advice on building a personal brand, leveraging social media, and creating an online presence to reach a global audience. It also delves into the business aspects of art, such as pricing, copyright, and developing a sustainable income through various online platforms.
Key points:
1. Online Presence: The book stresses the need for artists to have a strong online presence, including a professional website and active social media engagement.
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