The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd
by:
Allan Dib
Summary:
The book provides a straightforward framework for creating a concise marketing plan on a single page, divided into nine squares that cover the core aspects of marketing from identifying target markets and crafting compelling messages to capturing leads and fostering customer loyalty. It emphasizes actionable strategies and simplifies the marketing process to make it accessible and implementable for business owners and marketers.
Key points:
1. 1-Page Marketing Plan: The book presents a simplified marketing strategy to attract and retain customers, divided into three phases: target market selection, message creation, and message delivery.
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