Guerrilla Marketing
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Summary:
The book provides small business owners with creative, low-cost marketing strategies designed to yield high profits and gain a competitive edge. It offers practical advice on advertising, networking, and digital marketing, emphasizing unconventional tactics that don't require a large budget.
Key points:
1. Creative Mindset: The book highlights the need for innovative, unconventional thinking in guerrilla marketing, focusing on maximizing resources over budget.
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