Disruptive Marketing
What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
by:
Geoffrey Colon
Summary:
The book explores the transformation of marketing in the digital age, advocating for innovative strategies that blend technology, data analysis, and creative risk-taking to break through the noise and engage customers. It provides insights into the mindset of modern marketers who leverage unconventional tactics and agile methodologies to drive growth and adapt to the rapidly changing business landscape.
Key points:
1. Hybrid Thinking: Emphasizes blending various disciplines and ideas for innovative marketing. Essential for adapting to change and solving complex problems.
Books similar to "Disruptive Marketing":
Renegade Marketing
Drew Neisser
The Digital Marketing Handbook
Simon Kingsnorth
Disruptive Branding
Jacob Benbunan|Gabor Schreier|Benjamin Knapp
Digital Marketing Strategy
Simon Kingsnorth
Agile Marketing
Neil Perkin
Guerrilla Marketing
Jay Conrad Levinson
Kellogg on Branding in a Hyper-Connected World
Alice M. Tybout, Tim Calkins
Quantum Marketing
Raja Rajamannar
Ogilvy on Advertising in the Digital Age
Miles Young
The New Rules of Sales and Service
David Meerman Scott