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Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Summary:

The book explores the transformation of marketing in the digital age, advocating for innovative strategies that blend technology, data analysis, and creative risk-taking to break through the noise and engage customers. It provides insights into the mindset of modern marketers who leverage unconventional tactics and agile methodologies to drive growth and adapt to the rapidly changing business landscape.

Key points:

1. Hybrid Thinking: Emphasizes blending various disciplines and ideas for innovative marketing. Essential for adapting to change and solving complex problems.

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