Summary:
The book explores the intersection of marketing and emerging technologies, advocating for a transformation in marketing strategies to adapt to the digital age. It provides insights into leveraging quantum computing, artificial intelligence, and big data to engage with consumers in innovative ways and create personalized experiences.
Key points:
1. Quantum Marketing: Raja Rajamannar introduces Quantum Marketing as the new marketing era, where marketers must use advanced tech like AI and AR to create personalized experiences for consumers. It's about adapting quickly and thinking beyond old marketing methods.
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