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The Science Behind Why We Buy

The book explores the psychological and neuroscientific factors that influence consumers' purchasing decisions, presenting a blend of marketing strategies and scientific research to help businesses understand and predict buying behavior. It offers insights into the subconscious processes that drive consumer choices and provides practical applications for marketers to effectively design their products, branding, and advertising campaigns.

Key points:

1. Decision Science: Marketers must understand consumer decision-making, including emotional and rational influences, to guide purchasing choices.

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