Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by: Roger Dooley

in: Marketing & Sales

Summary:

The book provides insights into how understanding the brain's response to marketing stimuli can enhance advertising and sales strategies. It offers a collection of practical techniques for influencing consumer behavior by applying findings from neuroscience and psychology.

Key points:

1. Emotional Connection: "Brainfluence" shows that emotions drive purchases. Brands that tell a relatable story can better influence and stick in consumers' minds.

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