Summaries of books by Roger Dooley:
Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
The book provides insights into how understanding the brain's response to marketing stimuli can enhance advertising and sales strategies. It offers a collection of practical techniques for influencing consumer behavior by applying findings from neuroscience and psychology.
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FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage
Roger Dooley
The book explores how understanding and reducing friction can improve customer experiences, increase sales, and enhance overall company performance. It provides insights and strategies for identifying points of friction in business processes and customer interactions, and offers practical advice on how to create smoother, more efficient experiences to gain a competitive edge.
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