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Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

The book delves into the various psychological techniques and manipulative strategies that marketers and advertisers employ to influence consumer behavior and drive sales. It exposes the often unseen tactics used to exploit consumers' fears, desires, and social relationships to foster brand loyalty and increase purchases.

Key points:

1. Peer Pressure and Imitation: Companies use celebrities and the idea of popularity to make us want to buy what others have.

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