Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by: Martin Lindstrom

in: Marketing & Sales

Summary:

The book delves into the various psychological techniques and manipulative strategies that marketers and advertisers employ to influence consumer behavior and drive sales. It exposes the often unseen tactics used to exploit consumers' fears, desires, and social relationships to foster brand loyalty and increase purchases.

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