The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
by:
Erik Du Plessis
Summary:
The book delves into the intersection of neuroscience and marketing, exploring how brain function influences consumer behavior and decision-making. It provides insights into the ways brands can forge emotional connections with customers by understanding and leveraging the cognitive processes that drive brand perception and loyalty.
Key points:
1. Emotion's Role: Emotions are key in buying decisions. Brands that evoke feelings can outdo logical thinking.
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