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The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

The book delves into the intersection of neuroscience and marketing, exploring how brain function influences consumer behavior and decision-making. It provides insights into the ways brands can forge emotional connections with customers by understanding and leveraging the cognitive processes that drive brand perception and loyalty.

Key points:

1. Emotion's Role: Emotions are key in buying decisions. Brands that evoke feelings can outdo logical thinking.

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