Inspiring Green Consumer Choices
Leverage Neuroscience to Reshape Marketplace Behavior
by:
Michael E. Smith
Summary:
The book explores how neuroscience insights can be applied to influence consumer behavior towards more environmentally friendly choices. It discusses strategies for marketers and businesses to encourage sustainable consumption by understanding and leveraging the underlying psychological and neural mechanisms that drive green purchasing decisions.
Key points:
1. Brain Influence on Buying: The book shows how brain function affects shopping, especially for eco-friendly products. It explains how marketers can use our automatic thinking to boost green purchases.
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