Summary:
The book critically examines how large corporations are adopting the language and appearance of sustainability to advance their own profits and brand reputation, often without making significant environmental improvements. It explores the consequences of this trend for global sustainability efforts, suggesting that corporate eco-initiatives may undermine more effective, systemic environmental reforms.
Key points:
1. Eco-Branding: Brands use eco-friendly marketing to seem sustainable, even if their overall practices aren't. This can lead to minor changes that focus more on image than real environmental impact.
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