Summary:
The book critically examines the commercialization of the environmental movement, highlighting how corporate interests and consumerism often undermine genuine sustainability efforts. It delves into case studies across various industries, revealing the complexities and unintended consequences of "green" consumer products and initiatives.
Key points:
1. Green Consumerism Paradox: Buying "green" products isn't enough to solve environmental issues. True sustainability requires deeper changes in how we produce, distribute, and dispose of goods.
Books similar to "Green Gone Wrong":

Eco-Business
Peter Dauvergne|Jane Lister

Right Relationship
Peter G. Brown|Geoffrey Garver

Inconspicuous Consumption
Tatiana Schlossberg

Environmentalism of the Rich
Peter Dauvergne

The Sustainability Edge
Suhas Apte|N. Sheth, Jagdish

Green Growth, Green Profit
Roland Berger Strategy Consultants GmbH

Cradle to Cradle
William McDonough|Michael Braungart

Getting Green Done
Auden Schendler

Outsmart Waste
Tom Szaky

The Price of Fish
Ian Harris Michael Mainelli