The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
by:
Jacquelyn Ottman
Summary:
The book provides a comprehensive guide to eco-friendly marketing strategies, emphasizing the importance of authenticity and transparency in promoting sustainable products and services. It offers practical tools and case studies to help businesses align their branding with environmental values and meet the growing consumer demand for green products.
Key points:
1. Consumer Shift to Green: Ottman notes that consumers are more eco-conscious and want sustainable, high-quality products. Brands must be transparent and genuine in their green marketing to gain trust.
Books similar to "The New Rules of Green Marketing":
Ecological Intelligence
Daniel Goleman
Eco-Business
Peter Dauvergne|Jane Lister
Inspiring Green Consumer Choices
Michael E. Smith
Getting Green Done
Auden Schendler
Green Growth, Green Profit
Roland Berger Strategy Consultants GmbH
Good Value
Stephen Green
The Fourth Wave
Herman Bryant Maynard
Green Gone Wrong
Heather Rogers
The Sustainability Edge
Suhas Apte|N. Sheth, Jagdish
Cradle to Cradle
William McDonough|Michael Braungart