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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding
Summary:

The book provides a comprehensive guide to eco-friendly marketing strategies, emphasizing the importance of authenticity and transparency in promoting sustainable products and services. It offers practical tools and case studies to help businesses align their branding with environmental values and meet the growing consumer demand for green products.

Key points:

1. Consumer Shift to Green: Ottman notes that consumers are more eco-conscious and want sustainable, high-quality products. Brands must be transparent and genuine in their green marketing to gain trust.

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