Branding Between the Ears
Using Cognitive Science to Build Lasting Customer Connections
by:
Sandeep Dayal
Summary:
The book delves into the application of cognitive science principles to create effective branding strategies that resonate with consumers on a deeper psychological level. It provides insights into how brands can forge lasting connections with customers by understanding and influencing their perceptions, memories, and emotions.
Key points:
1. Branding Science: Dayal highlights that branding combines art and science, focusing on how cognitive science can shape effective branding by tapping into consumer psychology.
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