Summary:
The book provides an in-depth exploration of the concept of branding, examining its history, significance, and strategic importance in business. It offers insights into brand management and development, case studies of successful brands, and perspectives on how to create and sustain a strong brand identity in a competitive market.
Key points:
1. Brand Basics: Brands are more than logos; they're the total impression people have based on their interactions with a product or company. Brands hold value by affecting choices and allowing for higher prices.
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