Designing B2B Brands
Lessons from Deloitte and 195,000 Brand Managers
Summary:
The book provides insights into the principles and practices of B2B brand strategy, drawing from the authors' experiences at Deloitte. It offers guidance on creating and managing brands in the B2B space, including case studies, tools, and frameworks used by professional brand managers.
Key points:
1. Brand as a Strategic Asset: Treat your brand as a key asset for growth and competitive edge, not just a marketing tool.
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