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The Influential Mind

What the Brain Reveals About Our Power to Change Others
in: Biology

The book explores the neuroscience behind influence, examining how the human brain responds to attempts at persuasion and why certain methods of communication are more effective than others. It provides insights into how understanding the way people think and feel can lead to more impactful ways of changing opinions and behaviors.

Key points:

1. Emotions Beat Logic: Emotional stories and connections persuade people more than facts and stats because our brains prioritize emotions.

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