Summary:
The book presents key principles of persuasion through a graphic novel format, illustrating how social psychology can be applied to influence others effectively. It covers topics such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, using engaging visuals and narratives to explain these concepts.
Key points:
1. Reciprocity: People feel they should return favors. Giving something first makes them more likely to give back.
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