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50 Scientifically Proven Ways to Be Persuasive

The book presents fifty evidence-based tactics for increasing one's persuasive abilities, drawing from social psychology research to demonstrate how small changes in approach can significantly influence people's responses and decisions. Each chapter focuses on a specific principle or strategy, providing real-world examples and practical advice for effectively swaying others' thoughts and actions.

Key points:

1. Reciprocity Principle: People are more likely to agree to a request if they've previously received a favor from the requester.

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