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A Revolutionary Way to Influence and Persuade

The book explores the concept of "pre-suasion," which is the process of arranging for recipients to be receptive to a message before they encounter it. It delves into techniques for effectively setting the stage to influence and persuade by focusing on the key moments before delivering an important message.

Key points:

1. Pre-Suasion: This is the process of making recipients more receptive to a message before they receive it.

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