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Persuasion Equation

The Subtle Science of Getting Your Way

The book provides insights into the psychological principles and strategies that can be used to influence others and effectively communicate one's ideas to persuade them. It offers practical advice, real-world examples, and techniques for improving negotiation skills and achieving personal and professional goals through the art of persuasion.

Key points:

1. Credibility: To persuade, be seen as trustworthy and knowledgeable. Build credibility through expertise, relationships, and a solid reputation.

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