Persuasion Equation
The Subtle Science of Getting Your Way
Summary:
The book provides insights into the psychological principles and strategies that can be used to influence others and effectively communicate one's ideas to persuade them. It offers practical advice, real-world examples, and techniques for improving negotiation skills and achieving personal and professional goals through the art of persuasion.
Key points:
1. Credibility: To persuade, be seen as trustworthy and knowledgeable. Build credibility through expertise, relationships, and a solid reputation.
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