Summary:
The book outlines ten essential skills for effective persuasion, including the ability to read people, create a compelling message, and influence others without manipulation. It provides strategies and techniques to improve one's persuasive abilities in various situations, aiming to help readers achieve their personal and professional goals.
Key points:
1. Self-Awareness and Adaptability: Know and adjust your persuasion style. Be mindful of body language and emotional cues.
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