How to Persuade People Who Don't Want to be Persuaded

Get What You Want -- Every Time!

by: Mark Levy|Joel Bauer

in: Communication & Social Skills

Summary:

The book provides strategies and techniques for effectively persuading others, even when they are initially resistant or skeptical. It covers understanding the audience's mindset, crafting compelling messages, and using psychological tools to influence decision-making and overcome objections.

Key points:

1. Building Rapport: Connect with others by finding common ground, mirroring their body language, and showing real interest to gain trust and open them up to your ideas.

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