Influence, New and Expanded

The Psychology of Persuasion

Robert B. Cialdini

The book explores the psychological principles behind why people say "yes" and how to apply these understandings ethically in various aspects of life. It details six universal principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—and discusses how to use them to become a skilled persuader.

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Pre-Suasion

A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

The book explores the concept of "pre-suasion," which is the process of arranging for recipients to be receptive to a message before they encounter it. It delves into techniques for effectively setting the stage to influence and persuade by focusing on the key moments before delivering an important message.

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Influence - Science and Practice - The Comic

Robert B. Cialdini

The book presents key principles of persuasion through a graphic novel format, illustrating how social psychology can be applied to influence others effectively. It covers topics such as reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, using engaging visuals and narratives to explain these concepts.

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