Methods of Persuasion

How to Use Psychology to Influence Human Behavior

by: Nick Kolenda

in: Communication & Social Skills

Summary:

The book delves into psychological techniques and research-backed strategies for influencing people's thoughts and actions. It provides readers with a step-by-step approach to effectively apply these persuasion tactics in various aspects of everyday life.

Key points:

1. Pre-suasion: Setting the right context before the main message to make the audience more receptive. This can be done using specific words, images, or environments.

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