Summary:
The book explores the psychology behind why certain products, ideas, or behaviors become popular, identifying six key principles—social currency, triggers, emotion, public, practical value, and stories—that drive things to become viral or widely shared. It combines research and case studies to provide insights into how to craft messages or products that can tap into these principles to catch on and spread.
Key points:
1. Social Currency: People share things that boost their image. The more a product or idea enhances one's social standing, the more it's shared.
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