The Tipping Point

How Little Things Can Make a Big Difference

by: Malcolm Gladwell

in: Management & Leadership

Summary:

The book explores the concept that small, seemingly insignificant factors can contribute to a significant change or event reaching a point of critical mass, known as the "tipping point." It uses examples from epidemiology, marketing, and social behavior to illustrate how ideas, products, and movements can become widely popular through the power of context, the stickiness of messages, and the influence of key types of people.