Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
Summary:
The book posits that traditional marketing is less effective than spreading ideas virally, akin to a virus, through word-of-mouth and peer-to-peer communication. It emphasizes the importance of creating a compelling "ideavirus" by leveraging influencers and networks to allow customers to become the primary vehicle for marketing a product or idea.
Key points:
1. Ideavirus: A powerful idea that spreads from person to person like a virus, driven by consumer interest rather than traditional ads.
Books similar to "Unleashing the Ideavirus":
![](/books/51/5137031609.jpg)
The Tipping Point
Malcolm Gladwell
![](/books/c8/c86f477679.jpg)
Viral Loop
Adam L. Penenberg
![](/books/5b/5bc3cc3177.jpg)
Contagious
Jonah Berger
![](/books/b3/b34e515944.jpg)
Free Prize Inside
Seth Godin
![](/books/80/807eb28eb3.jpg)
Where Good Ideas Come From
Steven Johnson
![](/books/70/7013e9acdc.jpg)
How We Got to Now
Steven Johnson
![](/books/31/310a892852.jpg)
The Cold Start Problem
Andrew Chen
![](/books/f1/f10d7cb9bc.jpg)
Diffusion of Innovations
Everett M. Rogers
![](/books/2f/2f8ad3f29b.jpg)
The Power of Onlyness
Nilofer Merchant
![](/books/df/df0ccda51a.jpg)
Diffusion of Innovations
Everett M. Rogers