Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
Seth Godin|Malcolm Gladwell
The book posits that traditional marketing is less effective than spreading ideas virally, akin to a virus, through word-of-mouth and peer-to-peer communication. It emphasizes the importance of creating a compelling "ideavirus" by leveraging influencers and networks to allow customers to become the primary vehicle for marketing a product or idea.
See full summary
