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How to Make a Purple Cow

by: Seth Godin

in: Marketing & Sales

Summary:

The book emphasizes the importance of creating remarkable products with built-in "wow" factors that make them stand out in a crowded market, akin to a "purple cow" in a field of ordinary ones. It provides strategies for marketers and business leaders to innovate and include unique value propositions that can transform a product or service into something exceptional that naturally attracts attention and spreads through word of mouth.