Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by:
Guy Kawasaki
Summary:
The book provides practical business advice and insights for entrepreneurs and managers, focusing on how to succeed in a competitive market by being innovative, customer-focused, and authentic. It covers a range of topics from starting a business to effective marketing strategies, all delivered with a candid and humorous tone.
Key points:
1. Make Meaning: Start a company to improve lives, not just to make money. This leads to passionate employees and success.
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